Podcast Online Survey and Mr. Norman Pattiz

According to the news release on http://www.prnewswire.com, the study of the campaign brand lift that was conducted by the podcast advertisers from Edison Research indicate a positive impact on advertising. Base on the key findings, more than 60% of the listeners are aware of specific campaign brands regarding the items such as groceries. Learn more about Norman Pattiz: http://dashconference.com/speakers/norman-pattiz/

This was an increase as compared to the number of listeners in the pre-study, which was 7%. Also, the percentage of the unaided product awareness increased by 47% in the post-study. According to the post-study, more than one-third of the participants in the study had the positive opinion about the aftermarket of the automobile products. Similarly, 22% of the respondents said that they were more willing to consider using garden and lawn products.

In 2016, Edison Research carried out three separate research studies. These studies were conducted to examine the efficiency of podcast advertising regarding the five national brands. However, some brands were lesser known than others.

Also, the advertisers of the known brands were launching new messaging method for the purpose of increasing awareness. Whichever the case, the online survey of the respondents was carried out before the beginning of the podcast advertising campaign. The results also indicated that the audiences of the online survey were very receptive to the brand messages.

About Mr. Norman Pattiz

According to Bloomberg, Mr. Norman Pattiz is the Chairman and Founder of the PodcastOne, which is also known as the money making media. With more than 45 years of experience in the industry of radio syndication, Mr. Norman is also behind the establishment of Westwood One, which later on became one of the biggest providers of entertainment, traffic programming, sports, and news in the broadcasting industry. Furthermore, Mr. Norman Pattiz is the founder of Courtside Entertainment Group, a media company that deals with the production and distribution of quality programming.

Mr. Norman Pattiz has also worked as a member of the BBG (Broadcasting Board of Governors) of the US. The responsibility of the board is to oversee broadcasting services, which are non-military. These includes Middle East Broadcasting, Radio Liberty, and Radio Free Europe. He is also the person behind the launching of the America’s Arabic language television and radio services that were delivered to the 22 countries in the Middle East.

Mikhail Blagosklonny; Oncologist and an Anti-aging Concepts Expert

Mikhail Blagosklonny, who serves as an oncologist, has been certified as a Medical Doctor and also as a Philosophy Doctor at the First Pavlov State Medical University in St. Petersburg. He is said to have been responsible for research articles that exceed 170. All of these articles are in relation to ageing as well as cancer. As may have guessed, this of course means that there are numerous articles with detailed research on ageing and the expected use of rapamycin in this field.

Mikhail worked at the Ordway Research Institute till the year 2009 .He later went on to become an oncology professor at the Roswell Park Cancer Institute, Buffalo in New York on the 15th of April. While there, Mikhail did numerous researches and even availed articles on tandfonline.com. At this point, he detailed a drug called Evirolimus and the effects it has on the elderly adult’s immunity. He also reviews when human beings shall end up with the help of his research. This particular research was named Rejuvenating Immunity: Anti-Ageing Drug, Eight Years Later. He is also the Editor – in – Chief at Onctotarget as well as Cell Cycle. Visit classroomvoices.org to read more about Mikhail.

By formulating a theory that involves the Targets of Rapamycin or TOR, he brings forth the hypothesis that ageing may be brought about by the hyperfunctionality of cells instead of molecular damage aggregation. With this in mind, Mikhail Blagosklonny has come up with the conclusion that it would be best to use Rapamycin to extend one’s life as well as prevent diseases. The headlines have been abuzz with the news that a Rapamycin analogy, Evirolimus can improve the immunity in elderly people. Doctor Nir Barzail believes that this has set a stage upon which could be great turning point for those in the research field.

The TOR Centric Model has three sources which are Longevity Genetics, Cellular Senescence, and Diseases. In the Genetics of Longevity, model organism research showed many genes increased life spans’ thanks to their inactivation. Some gerogenes were seen to encode a pathway from TOR but it is still unknown whether TOR pathway is central or if it is just one among many others. In Cellular Senescence, it was declared that activating the pathways promoting growth, then senescence will be achieved once the cycle of the cell is obstructed. By so doing, the mTOR then causes an instance of geroconversion. The mTOR network is made up of the gerogenes and gerosuppressors which makes its network quite exactly the same as the gerogenic pathways in model organisms. In diseases such as fibrosis, diabetic issues, and cancer, Parkinson and Alzheimers the mTOR was found in the human diseases study. Thanks to the studies carried out, it was seen that the introduction of mTOR is the cause of death in humans and not exactly enhanced age of someone. Read more on templeofthecave.com

Remarkable Footprints of Lori Senecal at CP+B

According to Salary, Lori Senecal, who has been working as the CEO of Crispin Porter + Bogusky (CP+B) announced her exit from the company at the end of 2017. Lori has served in this position for two years where her good leadership has seen American Airlines winning. CP+B created the position of the CEO in 2015, and Lori was the first to assume the position.

Chuck Porter, who is the co-founder and the Chairman of CP+B reported that Lori helped the organization to have a good entrepreneurial start-up. He further said that they were working on mentoring the organization’s leaders and were prepared for a smooth transition after Lori had left.

One of those hopeful leaders at the organization was Danielle Aldrich who was currently the president of CP+B. Danielle had helped in landing American Airlines account. Hershey’s was also a potential leader. Chuck Porter further reported that CP+B had ten offices managed by passionate entrepreneurs. Lori reported that they had shared resources among the ten offices to create more strategies and talents.

Dannielle Aldrich was reported by Lori as being capable of expanding and overseeing sharing of resources within the ten offices. Lori praised her as a lady who can uncover tough business challenges. She also commended her for her boldness and inventive way of doing things and approaching issues.

About Lori Senecal

In an article on The Drum, Lori Senecal owns a BCom in Marketing and Finance from McGill University. Lori has worked in different organizations in different positions. Since May 2015, Lori has been the Global CEO of CP+B. She has served as the Global Executive Chairman at Kirshenbaum Bond Senecal + partners for three periods, and as the President and CEO of MDC Partners.

Lori Senecal has overseen growth and expansion of CP+B. She is highly talented and focused and was named as one of the four excelling executives of CP+B in 2016. It is during her tenure that Advertising age recognized CP+B as one of the creative innovators of the year 2016. It is also during her time when American Airlines chose CP+B and to be its creative agency and MediaCom to be its media agency. She also recently spoke at the 3% conference.

Click here: http://lorisenecalglobalceo.com/

Sam Tabar Is a Legal and Financial Expert

Sam Tabar has made a living as both a lawyer and a financial strategist. He has worked for a variety of companies in a number of different roles. He has succeeded in every position he has held during his distinguished career. He went to school at both the Columbia School of Law and Oxford. These are two of the greatest institutions of higher learning in the world.

He then went on to accept a position at one of the greatest law firms in America. However, he did not have a set path when he entered the legal profession. He needed to find his way and see which area of the law he wanted to practice.

It was at this crucial juncture of his life that Sam Tabar was given the task of advising prospective hedge fund owners on what they need to do in order to avoid breaking any laws.

Bloomberg reveals that Sam Tabar discovered that he enjoyed working in the field of hedge funds. In fact, he felt that he had the skills necessary to oversee a hedge fund at some point in the future. He would eventually be given that very big opportunity by PMA Investment Advisors.

He did well in this job and made considerable profits for the company in the process. This led to him being offered a job by Bank of America Merrill Lynch to serve in the same capacity. His ability to attract new investors by utilizing the contacts he made while working for the law firm helped him to gain stature in the company.

Sam worked at this job for a few years. However, he was never happy doing the same thing for an extended period of time. He eventually wanted to move on and try something new. He went back to the legal profession by accepting a job at Schulte Roth and Zabel LLP as a senior associate.

He was the firm’s expert in the field of managing hedge funds. He demonstrated to clients how their hedge funds should be formed before they are launched so they will be compliant. He enjoyed his time at this firm.

Paul Mampilly: Sharing His Recipe For Investment Growth

On March 9th 2017 PRNewswire did a press release announcing that Profits Unlimited, a financial newsletter, surpassed 60,000 subscribers. Paul Mampilly, CFA is the Senior Editor of Profits Unlimited which is put out by Banyan Hill Publishing. Mampilly’s started the financial newsletter in 2016 with the goal of helping Main Street Americans make profitable investments in the stock market. Mr. Mampilly recommends stocks in his weekly newsletter tracks the recommended stocks on his website for all to see. The idea is not to invest the reader’s capital for them rather the subscriber buy the stocks on their own.

Paul Mampilly has over 25 years of investment experience. He grew up in India but at the age of 18 he came to the United States to attend college. Mr. Mampilly earned his MBA from Fordham University in 1996. He started his career in 1991 as a Research Assistant with Deutsche Bank. From there he would go on to manage multimillion dollar accounts for the Royal Bank of Scotland, Sears and Bankers Trust. Over the years Mampilly has developed a reputation for being able to spot companies that succeed based on their innovative business models. This created a strong demand for his valued advise.

After over 20 years of hands on investing experience, Mr. Paul Mampilly decided to change course and move into investment advising. He won the Templeton Foundation portfolio competition in 2009 for generating a portfolio that earned 76% in profits. In recent years Mampilly is a regular guest on CNBC, Fox Business News and Bloomberg TV. His mission with Profits Unlimited is to help advise every day people in making investments that provide the same returns large investment firms acquire.

In several interviews Paul Mampilly has emphasized that the stock market is on the verge of a generational bullrun. He believes this bull run will surpass the bull market that lasted from 1982 to 2000. Mampilly attributes his optimism to the potential investment opportunities that will come from the Internet of Things. Im sure Profits Unlimited will experience continued growth.

Read: https://svs2014.s3.amazonaws.com/Profits_Unlimited/pdf/Report%201.pdf

Hope for Lung Patients- Lung Institute

The human body is very delicate; at times conditions and diseases can affect the body without our knowledge that is why the body needs regular medical checkups. The human body is affected by several conditions including lung condition which referred by the medical experts as Chronic Obstructive Pulmonary Disease (COPD). Over the years doctors have been carrying out studies and research to get an alternative lung treatment. One of the researchers that have been conducted and has shown to success is the stem cell therapy. The stem cell treatment has given lung patients new hope, and a reason to live longer.

For the lung treatment, the stem cells are extracted from the bone marrow or the blood vessels of an adult patient. According to medical experts, adults can form many types of differentiated cells which help in the lung therapy when they are returned to the human or the patient’s body. The lung treatment using stem cell therapy is a process as listed below. https://lunginstitute.com/treatment/

  • Harvest: the medical expert takes a small sample of the bone marrow and blood from the lung patient.
  • Separate: the next step they take is to isolate the stem cell from the sample.
  • Return: after the separation the health experts then return the separated stem cell to the blood stream to begin treatment.

When the stem cells are returned to the body they target the lungs by being pushed to the correct chamber of the heart and to the lungs, then the stem are naturally stored in the pulmonary trap where they start to promote healing.

Lung Institute is a medical institution which primarily deals with the lung treatment using stem cell therapy. The health facility has built its success story (see, hawaiinewsnow.com) over the years it has been in existence by treating their patients differently according to their lung issues and making sure they rare back to their feet and normal business.

The Lung Institute (https://lunginstitute.com/) has been inexistence for an extended period of time with medical experts who are experienced and have gained recognition all over the world. The lung institute can well be described as a world class medical facility which has been using the stem cells to promote lung condition healing. Eve r since its foundation it has been dedicated to assist patient who do not respond to medication and also those who wish not us e medicine for the lung treatment. Check out the Facebook page to learn more.

George Soros Cares about Making a Difference


To George Soros, there is no point in having all of the money that he is if he is not able to use it to make a difference in the country that he loves so much. He wants to help people with the needs that they have and he also wants to be able to provide them with the information that they need about politics and how that can have an effect on the different things that they are doing. For George Soros, doing what he can to make things better for the people who do different things is one of the only ways that he can make a difference in the world. He worked hard for his money and wanted to use it the right way. Changing things about the options that are available to everyone in the country is the easiest way for George Soros to try and get the most out of the money that he has.

The Open Society Foundation recently published information about George Soros. On this page, they talk about the different things that he has done throughout his life. These things include providing options to those who are needy, helping to find new opportunities for people who have never had them before and even being able to show people the differences in the way that life works depending on which political party is in power. George Soros wants people to see that their voice counts and that politics really can make a difference in their own personal lives.

Read more: http://www.investopedia.com/university/greatest/georgesoros.asp

Many people who are in poverty situations do not have a clear understanding of what politics can mean for them. They may not even know that they can vote or that their vote counts for something. George Soros has created educational opportunities for each of these people. He offers free resources to them that include information about politics and the way that politics have a direct effect on specific socioeconomic situations. This is something that has changed over the years and something that George Soros has wanted to make a difference with. Learn more on Biography about George

As a supporter of the Democratic Party, George Soros knows what it means to care about people other than himself. He wants to use the money that he made to make things better for people and to show them what they are able to do even if they don’t have a lot of resources. Because of the way that things have worked for George Soros in the past, Open Society Foundation reported that he has donated over 12 billion dollars to philanthropic efforts. This is more than most people can even dream of and is certainly more than most people have donated to causes.

Learn more on discoverthenetworks.org about George Soros.

Norman Pattiz

In February 2017 the first-ever study of before and after brand lift results for podcast advertising was announced. The results of the comprehensive studies announced by Podcast Chairman Norman Pattiz and Tom Webster, a VP of Strategy at Edison Research. The study was conducted using five major consumer brands and five different product categories. Held over the last half of 2016 the results showed a significant improvement in brand recall, intent to purchase and better recall of specific messaging.

Conducted on behalf of PodcastOne by Edison Research the studies clearly show that podcast listeners are receptive to brand advertising and showed an increased willingness to consider the purchase of the brands used in the studies. Learn more about Norman Pattiz: http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-launch-of-beyond-the-darkness-newest-jericho-network-program-300381157.html

The findings of the survey were quite dramatic. A full 60% of listeners were familiar with a specific grocery store brand after a 4-6 week add campaign, up from 7% among the same listeners before the add campaign took place. A financial service provider experienced a 47% gain in customer awareness, an aftermarket automotive product had a 37% increase, and a garden product realized a 24% after using podcast advertising. To read the complete results of this study, please visit .

According to Forbes, Norman Pattiz is a giant in the broadcast industry, his list of accomplishments is long and well known. For over 40 years he has been bringing us some of the most listened to programs in the radio industry. Norman Pattiz has brought us programs such a the CBS News, NFL Football, The Super Bowl, The Olympic Games, to mention only a few.

He has served on the Broadcasting Board of Governors, for President’s Bush and Clinton. The Broadcasting Board of Governors brings both The Voice of America and Radio Free Europe to listeners around the world. Norman Pattiz was instrumental in launching America’s Arabic language radio, now broadcast in 22 Middle East countries and has over 40 million listeners.

Norman career extends well beyond the broadcast industry. He has served in positions involving national security at both the national and regional level, he has worked for the Los Angeles sheriff’s department, as the director of the Office of Foreign Relations and served as a Homeland Security Advisory.

Pattiz has also offered his considerable talent to helping higher education, he has been Director of The Regents at The University Of California and served on the boards of the University of Southern California and the Annenberg School of Communication.

He has received many awards for his outstanding contributions to both the private and public sector. Among the more notable is the Broadcaster of the Year Award, The Freedom of Speech Award, and the Distinguished Education Service Award. He has been married for over 30 years and resides in Beverly Hills, California.

Ideal Ways of Ensuring Perfect Online Reputation Management

There is so much of company’s internet traffic following that many ventures have unearthed the power behind digital commanding of their trademarks. It is quite critical to ensure that you maintain the best name online. It comes with integration of several responsibilities such as; updating your platform often, ensuring the best website, active online marketing as well as involving third parties in your media broadcasting. You must also remain observant of the online trends, as you closely monitor and correct issues rose.

Best Strategies to Employ to Handle Online Reviews and Criticisms

According to onlinereputationreviews.com, in most cases people dread the appraisals because they are not always positive. However, this should never be the case. Instead, they should be utilized as tools through which you consistently and diligently labor towards refining your digital brand. The reviews keep you on your toes, especially considering that most of the potential online customers easily buy information obtained from the testimonials. For you to appear legit, responsible and authoritative, you must observe quick and well-thought responses to the reviews made, clarifying the ambiguities and correcting wrong notions.

Understanding Secrets to Ultimate Online Reputation Management

It is crucial to understand that your online name precedes you. As such, you must also understand that potential customers conduct thorough searches before settling on any enterprise for a business relationship. For this reason, you must ensure an impressive page one, down to the very last page. Make the most attractive interface, and make the content relevant. Again when negative appraisals hit like a punch in the gut, do not get defensive or ignore them. Remember the world is watching! Act responsibly by getting concerned in a positive way so as to resolve the issue.


Proper commanding of your online reputation is a continuous process. You grow your brand gradually depending on how aggressive you are. As well, you must ensure that you have reliable and trained customer care agents. They must be ready to take care of any kind of ripple effect caused by dissatisfied clients. This way, the public will easily appreciate your maturity in handling the issue, and you will eventually win their trust.

Twenty Three Layers: The Rising Star in Event Planning

HGTV recently gave an article giving 10 tips for a stress free party. These tips are spectacular and fun. And even though they make these steps really easy and straight to the point, your event would look like it was prepared by one of those top, professional event planners in NYC. The 10 tips are as follows:


Simple planning

  • Simple planning- they mentioned starting early, staying organized, host and create a memorable affair, and download and print a detailed party planning list.


Getting organized

  • Getting organized- keeping several lists that require continual updating of the planning process


Make a theme

  • Make a theme- there are endless possibilities.


Send invites

  • Send invites- online invitations are fine for last minute events, but it’s not quite like a mailed invitation that sets the tone.


Provide a self-serving bar

  • Provide a self-serving bar- to set a bar so that guests can have fun making their own drinks


Make a specialty concoction

  • Make a specialty concoction- serving a specialty cocktail leaves a lasting impression, especially when served with creative garnishes or in a chic glass.


Maintain simple appetizers

  • Maintain simple appetizers- by having trays of hors d’oeuvres with a few favorites, like toasted pita wedges with eggplant dip and hummus, and warm Marcona almonds with sprinkled sea salt.


Set up a children’s table

  • Set up a children’s table- cover a table with butcher paper, and use bamboo plates for settings, a cupcake centerpiece, colored pencils bundled in Mason jars, etc. for children.


Maintain simple settings

  • Maintain simple settings- examples, like tie flatware, pretty fabric or ribbon, and glass vases filled with seashells are great.


Remembering the favors

  • Remembering the favors- this could be pretty boxes with homemade baked goods or candies or small terra-cotta pots with flowers and herbs, for instance. For more info on creating an event like one of the corporate event planners in NYC, click here.


About Twenty Three Layers


One of the fastest growing and most trendy event planning companies in NYC, Twenty Three Layers is an full service company offering event planning and design firm. They offer the following services: Venue selection, catering, floral design, entertainment, photography, lighting, branding, production, fabrication, custom printing, styling, and workshops.