Norman Pattiz

In February 2017 the first-ever study of before and after brand lift results for podcast advertising was announced. The results of the comprehensive studies announced by Podcast Chairman Norman Pattiz and Tom Webster, a VP of Strategy at Edison Research. The study was conducted using five major consumer brands and five different product categories. Held over the last half of 2016 the results showed a significant improvement in brand recall, intent to purchase and better recall of specific messaging.

Conducted on behalf of PodcastOne by Edison Research the studies clearly show that podcast listeners are receptive to brand advertising and showed an increased willingness to consider the purchase of the brands used in the studies. Learn more about Norman Pattiz:

The findings of the survey were quite dramatic. A full 60% of listeners were familiar with a specific grocery store brand after a 4-6 week add campaign, up from 7% among the same listeners before the add campaign took place. A financial service provider experienced a 47% gain in customer awareness, an aftermarket automotive product had a 37% increase, and a garden product realized a 24% after using podcast advertising. To read the complete results of this study, please visit .

According to Forbes, Norman Pattiz is a giant in the broadcast industry, his list of accomplishments is long and well known. For over 40 years he has been bringing us some of the most listened to programs in the radio industry. Norman Pattiz has brought us programs such a the CBS News, NFL Football, The Super Bowl, The Olympic Games, to mention only a few.

He has served on the Broadcasting Board of Governors, for President’s Bush and Clinton. The Broadcasting Board of Governors brings both The Voice of America and Radio Free Europe to listeners around the world. Norman Pattiz was instrumental in launching America’s Arabic language radio, now broadcast in 22 Middle East countries and has over 40 million listeners.

Norman career extends well beyond the broadcast industry. He has served in positions involving national security at both the national and regional level, he has worked for the Los Angeles sheriff’s department, as the director of the Office of Foreign Relations and served as a Homeland Security Advisory.

Pattiz has also offered his considerable talent to helping higher education, he has been Director of The Regents at The University Of California and served on the boards of the University of Southern California and the Annenberg School of Communication.

He has received many awards for his outstanding contributions to both the private and public sector. Among the more notable is the Broadcaster of the Year Award, The Freedom of Speech Award, and the Distinguished Education Service Award. He has been married for over 30 years and resides in Beverly Hills, California.

Ideal Ways of Ensuring Perfect Online Reputation Management

There is so much of company’s internet traffic following that many ventures have unearthed the power behind digital commanding of their trademarks. It is quite critical to ensure that you maintain the best name online. It comes with integration of several responsibilities such as; updating your platform often, ensuring the best website, active online marketing as well as involving third parties in your media broadcasting. You must also remain observant of the online trends, as you closely monitor and correct issues rose.

Best Strategies to Employ to Handle Online Reviews and Criticisms

According to, in most cases people dread the appraisals because they are not always positive. However, this should never be the case. Instead, they should be utilized as tools through which you consistently and diligently labor towards refining your digital brand. The reviews keep you on your toes, especially considering that most of the potential online customers easily buy information obtained from the testimonials. For you to appear legit, responsible and authoritative, you must observe quick and well-thought responses to the reviews made, clarifying the ambiguities and correcting wrong notions.

Understanding Secrets to Ultimate Online Reputation Management

It is crucial to understand that your online name precedes you. As such, you must also understand that potential customers conduct thorough searches before settling on any enterprise for a business relationship. For this reason, you must ensure an impressive page one, down to the very last page. Make the most attractive interface, and make the content relevant. Again when negative appraisals hit like a punch in the gut, do not get defensive or ignore them. Remember the world is watching! Act responsibly by getting concerned in a positive way so as to resolve the issue.


Proper commanding of your online reputation is a continuous process. You grow your brand gradually depending on how aggressive you are. As well, you must ensure that you have reliable and trained customer care agents. They must be ready to take care of any kind of ripple effect caused by dissatisfied clients. This way, the public will easily appreciate your maturity in handling the issue, and you will eventually win their trust.

Twenty Three Layers: The Rising Star in Event Planning

HGTV recently gave an article giving 10 tips for a stress free party. These tips are spectacular and fun. And even though they make these steps really easy and straight to the point, your event would look like it was prepared by one of those top, professional event planners in NYC. The 10 tips are as follows:


Simple planning

  • Simple planning- they mentioned starting early, staying organized, host and create a memorable affair, and download and print a detailed party planning list.


Getting organized

  • Getting organized- keeping several lists that require continual updating of the planning process


Make a theme

  • Make a theme- there are endless possibilities.


Send invites

  • Send invites- online invitations are fine for last minute events, but it’s not quite like a mailed invitation that sets the tone.


Provide a self-serving bar

  • Provide a self-serving bar- to set a bar so that guests can have fun making their own drinks


Make a specialty concoction

  • Make a specialty concoction- serving a specialty cocktail leaves a lasting impression, especially when served with creative garnishes or in a chic glass.


Maintain simple appetizers

  • Maintain simple appetizers- by having trays of hors d’oeuvres with a few favorites, like toasted pita wedges with eggplant dip and hummus, and warm Marcona almonds with sprinkled sea salt.


Set up a children’s table

  • Set up a children’s table- cover a table with butcher paper, and use bamboo plates for settings, a cupcake centerpiece, colored pencils bundled in Mason jars, etc. for children.


Maintain simple settings

  • Maintain simple settings- examples, like tie flatware, pretty fabric or ribbon, and glass vases filled with seashells are great.


Remembering the favors

  • Remembering the favors- this could be pretty boxes with homemade baked goods or candies or small terra-cotta pots with flowers and herbs, for instance. For more info on creating an event like one of the corporate event planners in NYC, click here.


About Twenty Three Layers


One of the fastest growing and most trendy event planning companies in NYC, Twenty Three Layers is an full service company offering event planning and design firm. They offer the following services: Venue selection, catering, floral design, entertainment, photography, lighting, branding, production, fabrication, custom printing, styling, and workshops.

Andrea McWilliams – Skilled Lobbyist And Powerful Political Strategist That Believes In Getting Results

Andrea McWilliams is one of the most powerful lobbyists and public figures in Texas and has an extensive hold over the political scene of the region as well as the country. She is known to be one of the most influential political commentators in the nation and devotes her time smartly to both the public and the private sector. Her role as one of the leading fundraisers in the country and a great political strategists is well-covered and documented by leading media and publication houses, such as FOX News, NPR, Newsweek, CNN, the Wall Street Journal, BBC and USA Today. She was named one of the most powerful political aids to the people in power and politics by Texas Women’s Chamber of Commerce and has featured on numerous reputed publications in Texas.

She received “2016 Texas Businesswoman of the Year Finalist” award by Texas Women’s Chamber of Commerce and also received “Profiles In Power” by reputed Austin Business Journal. The Girls Scouts of Central Texas has also awarded their highest award to Andrea McWilliams, “Woman of Distinction” Award. Previously, she was also honored with the “Austin Under 40” award, which is a prestigious award to be won by a female. Recently, Andrea also received the famous “Style Setter” award during the Austin Fashion Week to recognize her hard work, dedication, and commitment to the various local non-profit organizations.

Andrea McWilliams is one of the most dynamic and enthusiastic personalities one can ever come across, and she is always on the move. She likes to use her time effectively and have her day scheduled well in advance to ensure the time is divided well to make the day as productive as possible. It is such managerial skills and operational excellence that led her to become the chief of staff at the age of 21, Andrea went on to further develop her skills and showcase her talent at leading PR Company, Public Strategies, Inc. At present, Andrea McWilliams serves as the co-founder of McWilliams, which is a comprehensive service firm and is a government affairs consultancy.

Andrea runs her firm McWilliams with the help of her husband, Dean McWilliams, who is also a widely respected government affairs expert. The combined effort of Dean and Andrea has helped McWilliams to become one of the most popular and widely recognized as a state liaison consultant.

Andrea and Dean McWilliams are the residents of Old Enfield and live in a large historic home in a sprawling multi-acre estate. She works in collaboration with the Austin Business Journal to act as a mentor and guide for many of the young female businesswomen in Central Texas and other local areas. For the fundraising event named “Dancing With The Starts,” Andrea McWilliams even acted as a celebrity dancer. She is a highly active philanthropist and doesn’t shy away from volunteering, making financial contributions or even dancing for the noble cause as shown in the example above. She has been on the board of many not for profit organizations, namely Arthouse, Elizabeth Ann Seton Hospital, Pioneer Farms, Rise Across Texas Challenge, HeartGift, Texas Lyceum, and more.

Felipe Montoro Jens on the changes that the Brazilian Real Estate Industry needs

The real estate industry in Brazil has been growing and expanding a lot over the years. This does not mean that there haven’t been challenges. As a matter of fact, one of the main challenges that have been persistent in the sector is the issue of sanitation on Even though Brazil is industrializing very fast, there are certain things that are still reminiscent of the third world state of disorganization in certain if not most parts of the major cities. The argument at that has been going on for the longest time is whether it is the responsibility of the state to provide proper sanitation or the private companies should do that.

Currently, the private companies are the ones that provide sanitation to over 70 percent of the population in the country. However, like all the other privatized services on, sometimes the cost becomes a little hard to manage, especially for the low income earners. Long term solutions in the sector can only be achieved if the government is willing to partner with these companies in the long term transformation of the sector.

Felipe Montoro Jens has been a real estate developer for the past few decades. Felipe Montoro Jens has a deep understanding of the issues that plague the sector and has been working with other stakeholders to get a lasting solution. The one thing that Felipe Montoro Jens advocates for is that there is no single solution that will help the entire country and that it is best to find a solution that works best for each state.

On his part, he has been involve in initiatives such as the value added real estate investments whereby waste recycling and energy and water conservation measures are incorporated into the building process. The eventual success of the sector will ultimately depend on the sacrifices that the players are willing to make.

CEO Talks About Maintaining Momentum

Status Labs CEO, Darius Fisher, was recently interviewed on the DreamCast podcast. He discussed many aspects of his business during the interview, but one of the more interesting topics he touched on was how entrepreneurs are often well served by simply doing something. Taking some action is ultimately better than taking no action, Fisher contends. This is a sentiment widely expressed by many of the most successful people in business.



Avoiding analysis paralysis is more important than making mistakes


Fisher is a firm believer in mistakes. Not making them for their own sake, he says that they should be avoided wherever possible. But he believes that it is primarily through mistakes that lessons are learned and the chance to grow as an entrepreneur is achieved.


Fisher, however, sees one mistake as being so great that it can be difficult to overcome. That is the mistake of total inaction. Fisher believes that too many entrepreneurs with great potential get bogged down by either analysis paralysis, getting being mired in thought to the point where they no longer take actions or by having too many ideas and not being able to sufficiently focus on any one. Fisher believes that for people who fit this description, it is far better to simply focus on doing something then carry that task through to completion.


According to The Daily Beast, Fisher also believes strongly in the wisdom of diversification, not just of investments or products but in terms of nearly every aspect of a business. For example, he attributes the continued success of Status Labs largely to having such a well-diversified client list. While it is often a major disappointment to lose a major client with whom employees have worked extensively on projects, Status Labs is mostly shielded from the effects of losing any one, or even any ten clients at once. This is because they have such a deep, healthy client list that they can easily stay afloat, should a few things go wrong over the near term. Such a diversified client model also gives the employees the ability to select the projects for which their talents are best suited.

Securus Technologies Helps Combat Illegal Cell Phone Use In Prisons

Recently, Securus Technologies has released a brand new security feature for their existing prison inmate communications systems. This new technology allows the communication system to detect and block any signal from illegally used cell phones in the prison system. Contraband cell phones are one of the biggest problems that jails and prisons across America face today.


This new service, called Wireless Containment Solution (WCS) is exclusive to the Securus operating system. WCS can detect illegal cell phone signals from inside the prison, block the signal from intercepting the prisons’ wireless network signal, and ping a signal back to the illegal cell phone capturing any unapproved communications made with the cell phone.


This process is being implemented in state correctional institutes across the nation with positive results. WCS is also helping investigators crack down on illegal activities inside and outside the prison system by collecting data from the illegal cell phone wireless signals and alerting investigators to patterns, people called or texted, and people of interest both inside and outside the penal system.


CEO of Securus Technologies, Rick Smith, stated that he applauded the prison systems across the nation for implementing this latest in Securus technology. Mr. Smith stated, “States are implementing Wireless Containment Solutions, because it works to keep the public safe. Our teams are aggressively deploying this best-in-class solution to help correctional facilities control and manage contraband cellular and wireless devices in prisons and jails across the United States.”


This brand new safety system is the latest in a long line of cutting edge technology the Securus currently has patented or is in the approval process. Securus takes safety and security seriously as they have the most patents in effect currently (140), and Securus is seeking approval of ninety more.


Securus Technologies is located in the Dallas, Texas, area and specializes in safety and security in over 3,400 jails, prison, and public safety buildings for 1,200,000 inmates. Securus also provides: biometric analysis, investigation, information management, emergency response, incident management, communication, inmate self service, and monitoring products. To learn more about Securus Technologies products and services, please click here.


The Contributions of Todd Lubar in Provision of Affordable Housing

The dream of every successful person is to acquire financial stability status. Many people across the world have devoted their time ensuring they secure their future by venturing in lucrative businesses. This has culminated in the emergence of professional people who have taken a key interest in the real estate and mortgage industry. Todd Lubar has spent the better part of his career in loans and mortgage industry. Provision of affordable housing and mortgage facilities has been his driving force towards developing one of the most robust companies. His rich educational background has been one of the major pillars towards a successful career advancement. In 1977, he attended Sidwell Friends School in Washington DC where he performed exceptionally well and later proceeded to The Peddie School in Hightstown in New Jersey. As such, Todd Lubar began developing his skills in property development and mortgage industry. He later graduated with a Bachelor of Arts degree in speech communication from Syracuse University in 1995. This was a major stepping stone towards realizing goals and objectives he had set for the near future.

Todd Lubar landed his first job at Crestar Mortgage Corporation where he was considered due to the vast knowledge he exhibited. During his working experience at the company, he interacted with major players in the mortgage and real estate industry who contributed towards shaping his destiny. He was keen to learn more about conservative Mortgage banking. This enabled him to create a good working environment that facilitated the growth of the company. Todd Lubar developed an interest in financial planning making him an outstanding figure in the industry.

Due to his persistent urge to grow, Todd Lubar ( moved a step forwards and acquired an equity position with the Legacy Financial Group. This made him enter the market as an independent entity and started offering mortgage loans to people. As a result, he expanded his business scope thus opening a real estate management company called Legendary Properties. His contribution along his career line brought him recognition and many companies were eager to use his services. As a result, Todd Lubar has been recognized as a household name in the real estate industry. Need professional advice? Visit today.


Securus Technologies Protected My Lesbian Niece

This a letter of great thanks to Securus Technologies. Because of your program, my niece was able to avoid getting jumped by some other inmates. My niece is a lesbian. she has always felt it was important to let anyone she was talking to know her sexual preference. I tried to teach her about being discreet. She felt I was asking her to deny who she felt she was. I asked her to simply keep her mouth shut. But she feels that if it is out in the open then she will have less explaining to do. She always wanted to take the guesswork out of curious people around her. Well, in prison , her rules of life didn’t go over so swell. She wound up making enemies faster than she was making friends. Securus Technologies has a program where the telephone calls of inmates are monitored. It was in this program that it was noted that she admitted to have an alternative lifestyle. Once Securus Technologies made a note of this, it was told to the authorities. My niece had no idea that there was a special block for lesbians. Now she would feel at home. She will feel safe. She doesn’t have to prove herself. And she doesn’t have to explain anything. She was not aware of this option when she was admitted to the jail. I am so grateful that Securus Technologies heard and took note of the situation. It could have saved my niece from being hurt. Things were getting pretty tense where she was before. They were able to move her in a short time. When she left, she was not in danger. I would like to thank Securus Technologies for the program they already have in place. The inmates are monitored for their own good.


The Correct Way To Use A Cleansing Conditioner

WEN by Chaz DeanThe trend in hair care is to make it easier for a woman to take care of her hair. Enter the cleansing conditioner. The fact is that several major manufacturers have jumped on the bandwagon and created their own cleansing conditioner. However, WEN hair by Chaz Dean has been around long enough to gain millions of fans across the country. The Cleansing Conditioner is a great option for women that are concerned about applying too many harsh products to their hair. Generally, the cleansing conditioner is mild, but very effective at gently cleaning and conditioning the hair. However, it is important to apply the product the right way to enjoy the most benefits.

The Right Hair Type

What is the right hair type for Wen Cleansing Conditioner. The fact is that just about any type of hair is suitable for the cleansing conditioner. Of course, it is important to consider your hair type. Select a cleansing conditioner that matches your hair type. For example, those with dry hair should select a cleansing conditioner for dry hair and so on. Don’t worry. WEN by Chaz Dean is a cleansing conditioner that includes several formulas. One should match your hair type.

Using A Cleansing Conditioner

The key to applying the product properly is to read the instructions on the package. The WEN by Chaz Dean instructions are very basic and easy to follow. For example, they include the following:

• Rinse the hair and apply the solution to the hair
• Add more water and massage the product through the hair
• Make sure that you rinse the hair thoroughly afterwards

WEN by Chaz Dean

Most people are familiar with Chaz Dean. He is a very well-known hair stylist to the stars. He is also the creator of WEN by Chaz Dean cleansing conditioner. He created this unique formula as a great alternative to those harsh products women apply to their hair. The product includes several natural ingredients and botanical that gently nourish and cleanse the hair. This product does not contain the harsh sulfates like so many other hair care products on the consumer market today.

Worried about your hair type? The good news is that Chaz Dean went a step further and created a product that is designed to work with all hair types. For example, the Sweet Almond Mint Cleansing Conditioner is perfect for all hair types.