Mike Baur focuses on mentorship through accelerator program

The first step of entrepreneurship is coming up with brilliant business ideas and business plans. These are aimed at filling in voids that exist in the market. An entrepreneur will in most cases come up with brilliant ideas which will involve the application of professional studies, market research, marketing skills, among other measures taken to ensure that once the business idea is rolled out, it picks up well. However, brilliant ideas do not always translate to really good results. Sometimes, entrepreneur encounter business challenges that they might not have anticipated or they might be so much involved in particular aspects of the business that they forget the basic factors that help any business to grow.


There is one important aspect that entrepreneurs tend to forget and that is “people.” The humanistic approach in very business is something that cannot be avoided at all. The role of employees in a business is significant and none which can progress without the input of human beings. It is for such reasons that people in business have recognized this aspect of every business and have decided to invest in mentoring, group talents, and valuing the importance of peers in a business setting. Getting reliable information from people who have succeeded in running a business is one of the best steps you can take while in business. In business, you never stop learning.


Mike Baur, the founder of Swiss startup accelerator program known as Swiss Startup Factory, is one of the entrepreneurs who recognize the important role played by people in business. Mike Baur has encountered firsthand the struggles entrepreneurs go through while he was working in the banking sector. He has extensive experience after working in the financial industry for over two decades where he was offering investment advice and portfolio management. Through his experience working in the banking sector, he was able to understand the challenges that business people go through. He came up with important lessons which he teaches entrepreneurs today through the Swiss Startup Factory.


The startup accelerator is meant to help people who do not have sufficient knowledge to start and grow a business to understand what it is like to run one successfully. From working with different people in business, Mike Baur realized that the success of a business is not determined by the brilliance of the idea but by the leadership skills of the entrepreneur. He also learned success in business is also influenced by the motivation of the entrepreneur and perseverance to challenges that affect the industry.


José Auriemo Neto Helps JHSF to Position itself as the Leader in the High-end Real-estate Sector

José Auriemo Neto, the CEO and Chairman of JHSF, is known for positioning the development firm as the leader in the high-end real-estate sector of Brazil. He added new business units under the developer, and that played a crucial role in expanding the capabilities and services of JHSF. The company is known for many innovations in the Brazilian residential, commercial, and retail sectors that added significant growth to the real-estate industry as a whole. JHSF has four business units, and that are developments, malls, executive airport, and hotels and restaurants under the brand “Fasano.” It also has two subsidiary firms named Sustenta Energia – a firm focusing on selling electricity at attractive rates to real estate market – and Sustenta Telecom – communication service provider for shopping centers and corporations.

Neto leads the firm to focus on its sustainability mission considering the need of the hour. JHSF adopts the best sustainability practices in all parts of the developments. It should be noted that the firm’s Cidade Jardim Corporate Center is considered as the first and the biggest sustainable project in Brazil in the corporate sector. Interestingly, the firm is one of the few real-estate development companies in the country that is possessing AQUA certificate for High Environmental Quality. Neto’s keen observation and insights helped the firm to think about the social responsibility projects in the communities that are adjacent to its developments. Interestingly, the company’s Vitara Tower located in Sao Paulo won the American-Architects Award in 2016 for being the most-suitable sustainable project.

José Auriemo Neto supervises the firm’s business operations and frames the strategy for growth. He was helping the company to open both retail and hotel business units. Neto also made exclusive agreements with international brands such as Hermes, Jimmy Choo, Valentino, and Pucci and opened their shops in the JHSF malls.

Neto started working with JHSF in 1993, and he founded a parking lot management business called Parkbem in 1997, as a subsidiary to JHSF. He personally supervised the planning, licensing, and execution of the firm’s first shopping mall named the Shopping Santa Cruz. Neto completed his graduation from FAAP University, Sao Paulo, before venturing into the real-estate sector. To know more about him click here.