In February 2017 the first-ever study of before and after brand lift results for podcast advertising was announced. The results of the comprehensive studies announced by Podcast Chairman Norman Pattiz and Tom Webster, a VP of Strategy at Edison Research. The study was conducted using five major consumer brands and five different product categories. Held over the last half of 2016 the results showed a significant improvement in brand recall, intent to purchase and better recall of specific messaging.
Conducted on behalf of PodcastOne by Edison Research the studies clearly show that podcast listeners are receptive to brand advertising and showed an increased willingness to consider the purchase of the brands used in the studies. Learn more about Norman Pattiz: http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-launch-of-beyond-the-darkness-newest-jericho-network-program-300381157.html
The findings of the survey were quite dramatic. A full 60% of listeners were familiar with a specific grocery store brand after a 4-6 week add campaign, up from 7% among the same listeners before the add campaign took place. A financial service provider experienced a 47% gain in customer awareness, an aftermarket automotive product had a 37% increase, and a garden product realized a 24% after using podcast advertising. To read the complete results of this study, please visit .
According to Forbes, Norman Pattiz is a giant in the broadcast industry, his list of accomplishments is long and well known. For over 40 years he has been bringing us some of the most listened to programs in the radio industry. Norman Pattiz has brought us programs such a the CBS News, NFL Football, The Super Bowl, The Olympic Games, to mention only a few.
He has served on the Broadcasting Board of Governors, for President’s Bush and Clinton. The Broadcasting Board of Governors brings both The Voice of America and Radio Free Europe to listeners around the world. Norman Pattiz was instrumental in launching America’s Arabic language radio, now broadcast in 22 Middle East countries and has over 40 million listeners.
Norman career extends well beyond the broadcast industry. He has served in positions involving national security at both the national and regional level, he has worked for the Los Angeles sheriff’s department, as the director of the Office of Foreign Relations and served as a Homeland Security Advisory.
Pattiz has also offered his considerable talent to helping higher education, he has been Director of The Regents at The University Of California and served on the boards of the University of Southern California and the Annenberg School of Communication.
He has received many awards for his outstanding contributions to both the private and public sector. Among the more notable is the Broadcaster of the Year Award, The Freedom of Speech Award, and the Distinguished Education Service Award. He has been married for over 30 years and resides in Beverly Hills, California.